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Scheduled maintenance on March 15, 2026 from 2-4 AM EST. Some features may be unavailable.
Scheduled maintenance on March 15, 2026 from 2-4 AM EST. Some features may be unavailable.
Scheduled maintenance on March 15, 2026 from 2-4 AM EST. Some features may be unavailable.
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Game One

Shop Your Team. Your Way.

Custom gear and fan apparel for 10,000+ schools, leagues, and clubs nationwide.

Secure checkoutFast shippingOfficially licensed

Step 1

Find your organization

Search 10,000+ schools, leagues, and clubs.

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10,000+
Organizations
$50M+
Raised for teams
500K+
Orders shipped

Step 2

Start shopping

Shop Your Team Stores

Team shops, fan stores & custom spirit wear

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Shop Essentials

Training gear & accessories

Limited time

Active campaigns

Limited Time

Back to School Sale

Up to 30% off spirit wear & team gear

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Playoff Season

Gear up for championship games

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Built for teams

Why Game One

We're the brand behind your team's brand — quietly powering custom gear, fan apparel, and equipment for organizations across the country.

  • Custom Made

    Every item decorated with your team colors and logo

  • Trusted Nationwide

    Serving 10,000+ schools, leagues, and clubs

  • One Checkout

    Shop multiple stores and check out once

Loyalty first

Coaches and ADs trust Game One

“Game One provides our department with quality service, product offerings, and knowledge of the apparel, footwear, and equipment market that keeps us outfitted and competitive. We are fortunate to provide our student-athletes and coaches with gear and opportunities without sacrificing quality, as the service we receive from Game One is highly valued and important to our success.”
Leon C.
Athletics Department
Montana State University

Game on

Your team is here. Find them.

Search 10,000+ schools, leagues, and clubs and start shopping in seconds.

Game One

Your unified pop-up and on-demand shopping experience. Discover local teams, organizations, and exclusive products.

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“Universal Athletics (now Game One) is my go-to place for great products, customer-first service, and genuine honesty. Often, I'll have an idea in mind of what I want and my UA salesperson will help make it happen. A lot of places can sell an item but not a lot of places can sell an item and build a relationship of trust and loyalty like UA can — forever a customer!”
Clark S.
Customer
Bountiful High School
“I have been here at Eastwood HS for 16 years and Team Sports (now part of Game One) and David Neely are who we exclusively have worked with for all of our uniform and equipment needs purchased by the Athletic Department. We work with them because of the trust that has built up over the years in the customer service they provide and the competitive prices they offer on their products. If there is an issue, we have someone in David Neely we can reach out to directly and get an immediate response with action. As long as I am the Director of Athletics here at Eastwood, we will not work with anyone else.”
Jeff H.
Athletic Director
Eastwood High School